Content Strategist & Brand Builder. 6+ years connecting brands to audiences through strategy, copy, and systems that actually work. Founder of The Signal Brief — a content brand built in public, in English, no shortcuts.
I'm a content strategist and brand builder with over six years of experience helping B2B and B2C brands connect with their audiences — through SEO content, editorial strategy, email marketing, and campaigns that have a reason to exist.
For three years at Raised Agency, I grew from copywriting intern to Content Coordinator, managing 10+ clients simultaneously, leading an editorial team, and building the kind of cross-functional muscle that only agency life teaches you.
I then took a deliberate step: I left to build something of my own. The Signal Brief is that something — a content brand in English, built in public, at the intersection of marketing strategy, AI tools, and honest documentation of what actually works.
I hold a BA in Public Relations (FMU, São Paulo) and an MSc in Digital Marketing and Business Transformation from Rome Business School, Italy.
Real work. Real results. No inflated numbers.
The brand was sending daily emails with poor results. Every message was commercial, with no variety, no relationship-building, and no strategy behind it. The channel existed but wasn't being used.
Joined as a copywriting intern in 2021. Over four years, grew into Content Coordinator — managing the editorial strategy for over 10 clients across B2B and B2C industries simultaneously.
Developed product marketing materials for an international e-commerce operation, working entirely in English with a remote, cross-functional team based in the US.
Over five years of freelance content work, producing strategic content for brands across tech, health, fintech, education, beauty, and more — in both Portuguese and English.
A content brand at the intersection of marketing expertise, AI tools, and digital product creation. Built in English, from zero, with no shortcuts and no guru energy. Every piece of content has a reason to exist. Every product was used before it was sold.
A selection of published work across verticals — in English and Portuguese.
Open to remote full-time and contract roles in content strategy, brand, or digital marketing.